Getting the word out
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It can be difficult to summarize and share what is learned in a qualitative research study. Qualitative research is, by its very nature, deep and broad; it investigates questions thoroughly, often taking detours and side roads to get the full story. Comprehensive reporting can mean long slide decks and hard-to-schedule presentations.
Recently I used a digital tool called Flipsnack to help clients circulate learning from qualitative research. These clients - and their studies - could not be more different. In one case, a public media entity wanted to show funders (and potential funders) how their dollars were being used, by highlighting how attendees had been affected by a public media initiative on mental health. In the other case, a biotech firm wanted to quickly disperse the learning from patient journey research to its employees, who were working hard to launch a groundbreaking therapy. In both cases, the digital flipbook offered an engaging, visually driven tool for sharing information.
We’ve put together a sample flipbook so you can see it in action: click here to see it. It’s meant to be enjoyed on screen, so click the link, then click the “fullscreen” icon in the center, and use the arrows to move forward and backward. I’d love to hear what you think about it.
Happy spring, and please reach out to discuss your research needs!